It may sound weird and stupid. But online dating can actually improve your business skills. That, if you learn the lessons that we mention in this article.
Who knows, if you follow our advice, you may end up with a million dollars in the bank and a charming partner for life. Best of both worlds, right?
Let’s not get ahead of ourselves though.
Here are the five big things entrepreneurs can learn from online dating.
1. Be Yourself
You can’t fake being cool for too long. Sooner or later, your customers (or your partners) are going to find out the truth about who you are. Being authentic is important in a world where a plethora of businesses offer overnight results with 30-day guarantees.
Many businesses fail to deliver what they promise to their customers. And this inconsistency in their actions vs. words creates a lack of trust among their customers.
So it’s important to know your strengths and values when you’re running a business. Once you know who you are and what you can provide, you can target the right customers. This is one of the most important things entrepreneurs can learn from online dating.
2. Communicate Directly
In the dating game, people never ask their prospective partners about what they want. They never ask their crushes out on a date. And they never express their feelings directly. This results in misinterpreting signals and missing chances of forming great relationships.
In the business world, if you want to woo your customers, you need to take the initiative and ask them directly. Direct communication helps in building solid relationships naturally as opposed to second-guessing your own actions and never enjoying the journey.
3. Deal With Failure
A big reason why people don’t take initiatives and make the first move in relationships is because they fear failure. But this results in missing huge chances to form relationships that can last a lifetime.
Imagine making the same mistake in your business. If you were to scared to innovate, how would it feel to see your idea being implemented by another company? It’ll be hard to digest the fact that you could have all the success that they’d have.
The truth of life and business is that, life is short and you have to take risks in order to really live and realize your full potential. So don’t be afraid of failure. Only be afraid of never trying. Learning how to deal with failure is one of the most important things entrepreneurs can learn.
4. Know Your Customer
If you want to meet interesting people, you first need to know their interests. You need to have something in common – a hunger for adventure, a love for books, or similar tastes in music, etc.
While running a business, it’s equally important to identify your target demographic. Who are the people who will need your product? You need to identify their age group, income group, nationality, gender, hobbies/interests and so on.
You have to understand that people don’t buy products. They buy feelings. They buy the experience you sell them that comes along with the product. So you need to connect with your customers on an emotional level.
5. Understand Why You Stand Out
In the dating game, you’ve got to know what makes you stand out. Are you caring, or funny, or smart, or mature? You need to know what can you bring to the table that’ll make your partner fall in love with you.
The same is true in business. You need to know your USP (Unique Selling Proposition). This is one of the most important things entrepreneurs can learn. For example, among all smartphone companies, apple is known for its sleek design. Among all social networks, Instagram is known for its exclusivity for photos.