Alright everyone, the greatest Tinder hack of all time is in: Mention being vegan in your profile, and you get 62 percent more messages. This statistic is actually from Tinder competitor Zoosk, which has a dating website and app of its own. The company culled data from over 3.7 million profiles, over 360 million first messages and surveyed over 7,000 of its website and app users to arrive at these stats.
It makes sense when you think about it. For many people, veganism is way more than a diet. It’s a lifestyle choice that can benefit immensely from community and partner support—so it makes sense that it’s a more compelling common link than, say, liking The Beatles or pizza.
Interestingly, advertising that you had plant-based tendencies didn’t always work in your favor—in 2015, messages that mentioned being vegetarian resulted in significantly fewer replies than the average. Today, mention you’re vegetarian in a message, and you’ll get three percent more replies than average—it’s basically negligible in effect. Mention it in your profile, and you’ll get 1.5 times as many incoming messages.
Another piece of useful, data-based advice for all the singles out there: Talking about food in your profile, in general, gets more messages. Professing your love for guacamole, chocolate or potatoes might sound basic, but these mentions can double your incoming messages. On the other hand—and we’re very sad about this—shouting out to fried chicken results in 15 percent fewer incoming messages, and yams can further drop that rate by 70 percent.
We will say this: If fried chicken and yams are wrong, we don’t want to be right. (However, a study by popular dating app Hinge actually found that fried chicken was the food yielded the most successful first date. Our associate restaurant editor investigated.)
On the other end of the spectrum, mentioning sushi, avocado, pasta and cheese all had a positive effect of increasing your incoming messages from 75 percent to 100 percent. Also, calling yourself a “foodie” will earn you a whopping 82 percent more incoming messages. Yes, use that word. Go ahead. Do it in the name of love.
If you’re a straight man trying to increase that response rate, please, please don’t say, “Going to Whole Foods, want me to pick up anything?” It was cute the first time we heard it. From Aziz Ansari’s mouth. It didn’t help men who used it as an opener on Zoosk. (Although it didn’t hurt them either; it landed about as well as other pick-up lines.)
Finally, we’ll leave you with this tidbit, and we’re quoting directly from the article here: “When asked what foods they avoid on dates, 23% of online daters said Buffalo wings or ribs. Other unpopular date-night foods are Indian food and anything that’s hard to pronounce.” Hard to pronounce? All the best food in the world is hard to pronounce: dal makhani, gnocchi, tteokbokki. But you get over it. Have fun with your grilled cheese and Cheerios, we guess.