Apple is getting the Pride Month celebrations started early this year. Ahead of June, the company released two brand-new Apple Watch Pride Edition bands and an array of beautiful Pride faces for Watch wearers. Last year, it released a Pride Sport Loop band, and this year, it’s the classic Sport band that’s getting a bright upgrade. The brand has also released a Nike Pride Edition this year, and it features colorful perforations throughout the sleek white band. Both Pride Edition bands are available on the Apple website now for $49 each. The rainbow-colored Pride Watch faces will be available with the watchOS 6.2.5 software update.
As Pride festivities will undoubtedly look different this year, both Apple and Nike are committed to helping anyone feel supported regardless of where or how they’re celebrating. Both companies are dedicated to supporting LGBTQ+ organizations such as GLSEN, PFLAG, and The Trevor Project.
“Pride season is a time where it feels safer to be authentic. It’s the ideal world where you’re able to be safe, you’re able to be yourself, and you’re able to be loud,” Elle Smith, GLSEN’s Student Advocate of the Year, said in a press release from Apple. “We want to keep our momentum going and make sure everyone has access to resources just as they would have pre-COVID.” Check out the new Apple Watch Pride Edition Sport bands ahead.