An Australian ethical condom company has tapped into online dating to swipe away sexually transmitted infections (STIs).
Hero Condoms have wrapped up a week-long campaign in which it set up fake Tinder profiles in an attempt to promote safe sex and their brand among young adults.
Ten profiles — both male and female — were created on Tinder and thrown into the mix of singles in the Sydney area.
Each name was a cheeky play-on-words to represent different STIs such as gonorrhoea, syphilis and chlamydia.
The profiles included three photos— a poorly photoshopped headshot, a company logo and another with a message which read: “You could match with more than you bargained for.”
The would-be suitors included tongue-in-cheek profile information, weaving in the symptoms and outcomes of each STI.
“My ideal date would start with a single unusual sore, which is usually firm, round and painless,” the Sydphilis profile stated.
“Swipe right if you’re looking for something serious. Infertile kind of serious,” the Johnorrhoea profile said.
Surprisingly, despite the obviously fake profiles, the accounts received hundreds of matches and one user even asked Chlaramydia on a dinner date.
The company’s chief executive Dustin Leonard said the campaign was a way to reach youth one-on-one to remind them to play it safe in the world of dating.
“This was always meant to be an exercise in safe sex awareness and we used technology to reach the youth,” he said.
“When you look at the profile pictures and the name and descriptions it was abundantly clear they were fake and we used only three photos with our safe sex message as one of them.
“We never thought anything much would come of it, but soon people started initiating conversation … it was astounding.”
The company, which donates condoms to a community in Botswana for every item sold in Australia, has only a handful of staff, so a social media company was employed to run the fake profile accounts over the six days.