Following the scandal, Herd set out to create a new dating app, Bumble, in which women, not men, are the first to start a conversation. As of 2020, Bumble has over 100 million users. Today, it’s one of Tinder’s most serious competitors in the under 35 market. Many didn’t believe in the idea that an app in which women take the initiative. Detractors thought the premise wouldn’t receive much interest.
Today, Herd’s assets are valued at $1.5 billion, making her the world’s youngest female self-made billionaire in the world. Part of her fortune is 11.6 percent stake in of Bumble Inc., which manages not only Bumble, but also Badoo, another dating app Herd founded together with Russian billionaire Andrey Andreev in 2014.