A new dating phenomenon ‘hatfishing’ is surging online with one in 10 Brits reportedly falling victim.
A survey of 1,000 adults found 21 per cent have tried to conceal their lack of hair on dating apps or social media with hats.
And 1 in 10 Brits have been victims to the phenomenon, apparently.
The new trend follows the likes of catfishing, ghosting and freckling in becoming common terms in the dating vernacular.
But the new one all relates to hair – and specifically, the attempt to conceal a thinning style.
It is perhaps no surprise, because the same study discovered 56 per cent admitted that they would prefer to date someone with a full head of hair.
Online dating apps are all the rage, with Tinder, Bumble and Happn hugely popular among singletons across the country.
But this new trend threatens to catch them out.
On hair loss, the NHS warns: “It’s normal to lose hair. We can lose between 50 and 100 hairs a day, often without noticing.
“Hair loss isn’t usually anything to be worried about, but occasionally it can be a sign of a medical condition.
“Some types of hair loss are permanent, like male and female pattern baldness. This type of hair loss usually runs in the family.
“Other types of hair loss may be temporary.”
But that hasn’t stopped anxious Brits trying to conceal it.
The same study found 45 per cent would completely lose interest if their date had a combover.
40 per cent of women feel they would go no further with a potential love interest if they were hatfished by them.