Santa in a Coke truck: In Coke’s version of Christmas, Santa Claus doesn’t steer a sleigh—instead he captains a soda delivery truck. Ad Age’s E.J. Schultz writes that the brand’s global holiday ad portrays the epic journey of a father going to extremes to deliver his daughter’s letter to Santa in the North Pole (and wouldn’t you just know that a Coke truck could get there too.) The big-budget effort was directed by Taika Waititi, the New Zealand filmmaker best-known for 2019 Oscar best picture nominee “JoJo Rabbit.” Watch the ad here.
The Week Ahead: Tomorrow (Nov. 10), Ad Age Next: Streaming will bring together some of the most important names in connected TV to discuss the future of video outside of cable. Also this week: McDonald’s reports third-quarter results, while (appropriately, following the election) it’s World Kindness Day. Check our weekly roundup here.
Now get some sleep: Wearable tech brand Oura Ring tapped into its user data to help shed light on the amount of sleep Americans lost watching the polls close. Its campaign, adorning one of the most prominent billboards in New York’s Times Square, revealed that America lost 138,833,045 hours of sleep on the night of Nov. 3. Check out Ann-Christine Diaz’s story over at Creativity, and don’t forget to catch up with our livestreamed Top 5 ideas of the week from Election week.
That does it for today’s Wake-Up Call. Thanks for reading and we hope you are all staying safe and well. For more industry news and insight, follow us on Twitter: @adage.
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