Bumble has launched three new dating filters to help people communicate how they want to date across India.
The new badges will give the Bumble community the opportunity to skip the potentially awkward conversation about how they are comfortable dating post lockdown, and what kind of dates they would like to go on through three badges: virtual, socially-distanced, or socially-distanced with masks.
Bumble’s recent study found that 78% of its community would be perfectly happy to meet up in person, although 69% are concerned about COVID 19, which is due to the lack of understanding in what is acceptable and safe in the new world of dating.
New trends have emerged as single people in India are learning to navigate this new world of dating. Bumble has also found that dating habits have changed during lockdown and there has been a shift towards ‘slow dating’. People are taking a longer time to get to know others on a deeper, more personal level, having better quality chats, and using Bumble’s Voice Calls and Video chat features in the app. In fact, people are spending roughly 20 mins on average on a video chat or voice call on Bumble in India.
Recent study also showed that 78% of the Bumble community are open to, or have tried, video dating – further highlighting that virtual dating is here to stay.
The launch of the new badges is one of the ways in which Bumble continues to offer single Indians an easy way to connect with ease as India unlocks, lifting strict restrictions across cities.
Priti Joshi, VP, Strategy, Bumble said, “Millions of people have virtually connected on Bumble across the world during lockdown. These new badges will help our community navigate the new rules of dating and we hope they will also encourage conversations about the ways that people feel comfortable dating in this time. At Bumble, we are committed to continue to give our community the tools it needs to connect with others in a way that feels safe to them.”
To opt-in to adding this dating badge to your Bumble profile, go to the ‘Edit profile’ (bottom left corner) and click on ‘Tap to edit profile’ under your photograph. Once this badge is added, you can then filter potential matches who have selected the same dating preferences whether it’s virtual only or IRL.