Ultimately, what I’ve concluded is that men seem to undertake these ‘pranks’ as a way of gaining respect from their male friends at the expense of women’s feelings. Men, it’s time to stop being impressed by this toxic behaviour. It’s time to call it out, to hold each other accountable. Would you be as admiring if someone pulled a prank like this on a plus-size relative – on your sister, perhaps, or your cousin? Most of all, it’s time to start taking the emotions, perspectives and feelings of fat women seriously. Regardless of body shape, we all deserve to be treated with respect and basic common decency.