The company confirmed to CNN Business on Tuesday plans to open a cafe in New York City’s Soho neighborhood that will turn into a wine bar at night.
Called Bumble Brew, the space could serve as a meeting ground for Bumble’s users, who are either networking, on a date or meeting a new friend. It is expected to open this fall.
Bumble launched in 2014 as a dating app where women make the first move. The app now includes Bumble BFF for finding new friends and Bumble Bizz for networking.
Bumble Brew will be the first permanent location for Bumble, but the company previously hosted pop-up spots in New York, London, Los Angeles and Toronto. The temporary spaces allowed people to network, attend panels and indulge in other complimentary offerings like makeup touch-ups.
The company has been rapidly expanding and diversifying its business in recent months. In April, the company announced a print magazine in partnership with Hearst Magazines, for example.
Bumble, founded by Whitney Wolfe Herd, is part of a group owned by Russian billionaire Andrey Andreev. The group also includes dating service Badoo, and Lumen, a dating app for users over the age of 50, and Chappy, a dating app for gay men.
Unlike other startups that focus on expansion and growth at the expense of profitability, Bumble has said it is making money and can therefore invest in these brand extensions.
The company said India could one day see its own Bumble Brew location.