Social networking app, Bumble has launched a new integrated campaign aimed at empowering and supporting its community to navigate the new rules of dating.
The campaign encourages millennials and Gen Z in India to make the first move, and aims to support the Bumble community to navigate the new rules of dating in these challenging times. The campaign spans across various touch points including five digital films, conceptualised by The Script Room, which capture different stories of virtual and socially-distanced dating.
Read also: I think video commerce is going to explode: Sanjay Gupta, Google IndiaBumble started the campaign with the first film, ‘For your eyes only’ last week, which will be followed by others slated to release throughout this month. The app has also partnered with a set of influencers across India to support its community to make the first move.
Samarpita Samaddar, public relations director, Bumble India, said, “With our new campaign, we want to support our Bumble community in navigating the new rules of dating, and encourage them to make the first move because falling in love is still an exciting possibility in 2020! Even though your dating journey might be a little bumpy, Bumble’s got your back.”