#bumble | #tinder | #pof bumble: Social networking app Bumble to provide funds to help small businesses counter Covid-19 crisis


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In a bid to support small businesses struggling in the midst of the Coronavirus outbreak, social networking app Bumble has announced support towards such businesses which are in dire need during this pandemic.

The Bumble Community Grant programme launched by the app will enable support for local businesses across the globe. Approximately 150 small businesses globally will receive a monetary support of up to Rs 1 lakh with markets such as US, UK, Russia, Germany, Australia, India, France, Canada, Mexico, Ireland and New Zealand being the primary recipients.

The grant application can be found within the Bumble app across all three modes (Bumble Date, Bumble BFF and Bumble Bizz). Users of the app can either request a grant for themselves as a small business owner or nominate a small business in their community. Up to five small local businesses can be nominated by users. The application form is available by swiping right within the app till April 5, with businesses by women and non-binary founders being accorded greater priority by Bumble.

Creatives designed by the app as a means to bolster support for the community show the spiritedness with messages like ‘We’ll get through this together’ and how tagging one’s favourite pizza places, coffee shops and homegrown brands at this time can make such businesses receive help.

The female-first social app was launched in the India market in December 2018. Since then, the app’s user base quadrupled to surpass 3 million users. Globally, the app has a user base of 85 million. This is the first time that the app has launched an initiative in India to offer financial assistance for the several small businesses that have been facing turbulent times since the outbreak.

Priti Joshi, Vice President – Strategy, Bumble said that such efforts are in sync with some of their earlier practices. “It’s in our DNA to support the communities where we operate. We’ve long supported women in business and during these times, we wanted to do what we can to support small local businesses across the world. The initial response globally has been positive – and we are very much looking forward to supporting as many small businesses as we can. Now, more than ever, every bit helps,” she said.

The Bumble Community Grants are one part of the social impact response to the Covid-19 crisis that has caused an uproar in countries all over the world. The social networking app will also be making additional donations to support the global community during this time, including $100,000 to the WHO COVID-19 Solidarity Fund and $100,000 donation to the National Domestic Violence Hotline.




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