#bumble | #tinder | #pof Divo launches new division for digital content and influencer marketing services, Marketing & Advertising News, ET BrandEquity

Divo launches new division for digital content and influencer marketing services

Digital media and music company, Divo has forayed and expanded its offerings to digital, content and influencer marketing services.

The team realised a huge market opportunity in the digital marketing domain since during the country’s protracted lockdown, a fundamental shift has been triggered in the influencer marketing space, the company said in a press statement.

This division comprises a 15-member team, with associates from media companies like TVF, Radio Mirchi, Sun Network, and have collectively created noteworthy case studies through campaigns. With brands and advertisers heavily investing in branded content and influencer marketing, the company aims at providing integrated solutions that fill the gap for content creators and creatively fit the brand’s overall communication, without breaking the USP’s of the content creators.

Also read: 2020 – 2030: Decade of deep tech disruption in marketing and advertising

Shahir Muneer, founder and directory, Divo, said, “With traditional mediums like print magazines, newspapers, OOH either shutting down or facing a huge hit in terms of readership/subscriptions, we noticed that brands and companies are aligning their budgets to online platforms and noticing the importance of influencer marketing. This made it a perfect time for us to launch this new division as we foresee the influencer market growing tremendously over the next 2 years.”

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