Local technology company replaces Bumble on NBA franchise’s uniforms.
- Multi-year tie-up to begin from 2020/21 season
- Honey’s previous agreement included naming rights for Clipper’s training facility and practice jersey branding
- Clippers’ three-year partnership with Bumble was worth US$20m
The National Basketball Association’s (NBA) Los Angeles Clippers have expanded their partnership with Honey to include the team’s jersey patch sponsorship.
The Clippers and Honey first signed a deal in September 2019, giving the local technology company naming rights to the team’s renovated training facility, which was renamed Honey Training Center: Home of the LA Clippers. Honey’s logo also appeared on the Clippers’ practice jerseys.
The franchise were in the market for a new jersey patch sponsor for the 2020/21 season after their relationship with dating app Bumble ended at the conclusion of the 2019/20 campaign.
Financial terms of the Clippers’ new multi-year tie-up with Honey have not been disclosed, but the team’s three-year deal with Bumble was worth US$20 million over its duration.
The partnership is also part of the NBA’s international team marketing programme, which allows Honey to market internationally and share team content on digital and social media sites worldwide.
“We are proud to wear the Honey logo on our jerseys as we grow our businesses together,” said Gillian Zucker, the Clippers’ president of business operations. “Honey’s story is one of entrepreneurial success that is becoming more commonplace in LA, and partnering with a homegrown brand that has championship aspirations aligns with what we believe in and work hard for every day.”
“The LA Clippers have aligned with Honey’s core values from the get-go and lead with commitment, passion and conviction,” said Honey co-founder George Ruan. “Our relationship continues to spotlight Honey among engaged sports fans and we are excited to enter a new phase of growth for our brands.”
Staying in the NBA, the Toronto Raptors will start the new season in Tampa, Florida, due to travel restrictions imposed by the Canadian government related to Covid-19.
The Raptors had been considering several sites over the past few weeks, but will now play homes games at Amalie Arena, home of National Hockey League (NHL) champions, the Tampa Bay Lighting.
Being the NBA’s only Canadian team, the Raptors’ prospects of playing in their Scotiabank Arena home venue appeared remote after it became clear the league needed an exemption to allow teams to travel to Toronto. The US-Canada border remains closed for nonessential travel.
As for how long the Raptors will be staying in Tampa, an official familiar with the Canadian government’s decision told the Associated Press (AP) that the decision on travel restrictions could be reviewed next year.
With the 2020/21 campaign due to tip off on 22nd December, the Raptors will find out who they will be playing in Florida when the NBA releases the first half of the season’s schedule on 1st December.