ManipalCigna Health Insurance Company has unveiled a new digital campaign ‘Savdhani Ke Saath, Health Insurance Zaroori Hai’. The campaign focuses primarily on ways Covid-19 fatigue has crept into our lives and how people flouting Covid-19 safety guidelines, can endanger everyone.
The campaign leverages an insight that even if one is cautious and follows all safety protocols, the risk of catching Covid-19 or other infectious diseases is high because of the behaviour of people who might be carriers and who are following the protocols in an incorrect manner. The company has created the campaign based on consumer insight.
Also read: Why brands are leaning towards influencers for promotion online?Sapna Desai, head – marketing and communications, ManipalCigna Health Insurance, said, “Our new, digitally-led campaign promotes the fact that it’s prudent to take preventive measures before any health uncertainty occurs and health insurance plays an active role in making provisions for quality healthcare treatment possible for all to protect one’s health and financial well-being.”