New Dating App Aims to Remove ‘Physical Judgment’ to Boost Connection
No matter what dating app you’re on, odds are you’re swiping incessantly in order to catch a glimpse of that perfect soulmate in their subtly filtered profile picture. But S’More, a new app that’s emerged on the market, wants us to focus on something more than looks.
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S’More (a cute bit of shorthand for “something more,” not the ooey, gooey campfire treat) launched a private beta this week in the Boston area, aiming to go public by the time we reach 2020. What sets S’More apart from the hundreds of other romantically inclined app offerings, you ask? A focus on a person’s overall qualities instead of the superficial.
With S’more, users aren’t immediately presented with a gallery of high-quality selfies to swipe through. Instead, an array of emoji and factoids are presented to matches. Looking for love? A rose icon represents this, and if you’re on board with that idea, you can give that box a “wink.” Same goes for education, interests, mood and other personality traits.
If you give enough winks to a person, their profile picture will slowly start to come into focus. The idea here is meant to detract you from tossing a perfectly good match into the garbage just because you don’t like their picture. First, form an attachment over more meaningful criteria, then take a peek at everything from the waist up.
“Ten years ago, casual dating apps made it easy to find people nearby and the hook-up culture was born,” said S’More founder Adam Cohen-Aslatei to Global Dating Insights.
“Then came the second generation of dating apps with a lifestyles appeal, still for casual connections. However, most of the apps were still based on a ‘Hot or Not’ game, and while fun, left the majority of people hopelessly single. A reliance on dating the perfect selfie hasn’t worked, and today millennials are transitioning to relationships apps that focus on getting to know the whole person, which is critical when you’re looking for a relationship.”
One thing that makes S’more extra special is that even if you’re not really vibing with someone on a sexual level, you can still give them props for being a good person overall. App users who receive more positive scores for their behavior can see their position increase, even if potential matches weren’t interested in dating them. Basically, it’s a bit of incentive for being a decent person.
“The greatest challenge is resetting expectations for consumers,” added Cohen-Aslatei. “We know that the swiping mechanism largely doesn’t work, but we’re providing another option which is, if you truly want to get to know someone, suspend physical judgment before you decide if you like them.”
In a world where speed dating has morphed into seconds-long judgment calls on Tinder, Bumble and other like-minded apps, it could be a bit refreshing to see a more considerate, deliberate option hit the scene.
Whether S’more can truly provide “something more” to those looking for love remains to be seen, but connecting with others on features other than carefully planned selfies doesn’t sound like a bad thing at all.
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