#bumble | #tinder | #pof Social Media – Bumble India partners with Safetipin in efforts to make urban spaces safer for women, Marketing & Advertising News, ET BrandEquity

Social networking platform Bumble has announced its plans to raise up to $15,000 on behalf of every match made across their three modes – Bizz, Date or BFF – to contribute to Safetipin’s multiple safety initiatives for women.

The new initiative aims to continue Bumble’s goal to empower women by paying it forward and giving women the opportunity to feel safe in their daily lives, the company said.

Priti Joshi, vice president, strategy, Bumble, said, “Our goal has always been to use technology to create an inclusive and empowering experience for women to connect and be themselves. There was no better time than this festive season, to work with the amazing team at SafetiPin to help identify a secure & empowered environment for Bumble users in real life.”

Safetipin began as an initiative to protect women in urban spaces by crowdsourcing data collection. The app allows the user to check the safety of a location, calculated by a ‘safety audit’, a measure of parameters including lighting, openness, visibility or ‘eyes on the street,’ presence of security, the state of a walking path, as well as the presence of people and specifically women, on the

According to the company, Bumble India provides a secure space to network where women make the first move, hide their first name, as well as block, report and unmatch users that they consider a threat.

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