“I never envisaged Boris as a sleeping partner,” said the company’s CEO Emma Sayle, referring to UK Prime Minister Boris Johnson. “Killing Kittens has arrived on the digital scene and we’re now pioneering the fastest-growing adult social network in the world,” she added.
Sayle founded Killing Kittens in 2005, organizing members-only masked parties in exclusive venue with a focus on “the pursuit of female pleasure,” according to its website. It now has 180,000 members in 12 countries and recorded a 330% increase in traffic to its website during coronavirus lockdowns.
“Sex tech is one of the few industries that will come away from 2020 in a much better position,” said Bryony Cole, the founder of Sextech School, which teaches entrepreneurs and investors about the market. “In particular dating apps, sex toys and porn are booming during the pandemic. We are searching online for more intimacy or ways to entertain ourselves,” she told CNN Business.
Killing Kittens, which says it is valued at £11.5 million ($14.9 million) based on previous funding rounds, recently raised £170,000 ($221,780) on crowd-funding platform Seedrs. Those proceeds were matched by the Future Fund, which provides loans of between £125,000 ($162,000) and £5 million ($6.5 million) to companies, subject to at least match funding from private investors.
More than 800 businesses have accessed the fund since its launch in May, with nearly £513 million ($664.9 million) in loans approved, according to figures from the UK Treasury. Stem & Glory, a vegan restaurant, is another of the recipients, according to the company’s website.