#bumble | #tinder | #pof Whitney Wolfe Herd’s Work Diary: Fighting Misogyny, One Bumble Brand at a Time


11:30 a.m. Call with Rachel Zoe, the fashion designer and businesswoman, from a parking lot. Our conversation is part business — talking about ways our companies could work together — and part friend catch-up. I don’t consider people to be “work acquaintances.” I treat networking the same way I treat my friends. You check in on people, see how their families are and take a real interest in them, and not because of what they can offer you.

12:30 p.m. Lunch with my husband and his grandfather. We eat at my husband’s restaurant, the Grove Kitchen and Gardens, which he opened in 2016. My husband’s grandfather is 90 and the smartest and sharpest person I know. He founded Herd Producing Company, where my husband is now president, in the 1960s. He is like our best friend and the rock of our family, so we spend a lot of time with him.

3 p.m. I catch up with the following people: a few friends via text, my mom to coordinate summer travel plans, my executive assistant on about two trillion things, my chief of staff, our chief operating officer and a few other Bumble employees. I also take a beat to Instagram my testimony and look over the rebranding for Chappy, our gay dating app. I try but fail to make it to the gym.

6 p.m. At home, Duke is so excited to see me. He is a kind animal but does not understand how big he is. At 175 pounds, he could quite literally kill me. I have to lock myself in the car while I wait for my husband to come home and get him away from me. These are my daily circumstances!

10 p.m. We fly back to Austin and have Chinese takeout with red wine for dinner. I play with my Lab, Jett, so he calms down, then try to wind myself down with a hot bath, a hot tea with magnesium, a chapter of “Educated” and 10 minutes of the Headspace app. I envy how my husband hits the pillow and goes to dreamland in less than 60 seconds.

7 a.m. Breakfast of homemade celery juice (if it works or not, who will ever know) and a bite of leftover Chinese takeout. After walking the dog, I once again attempt to work out, and once again get distracted by work. Andrey calls, and we talk through a coming safety feature, Private Detector, which identifies lewd images before they’re sent to our users and warns them.

8:30 a.m. I travel so much — seven different countries over the last three months or so — that I love the opportunity for in-person meetings with my bees (our internal term for Bumble employees). Today we’re working on our coming women’s investment summit; Serena Williams and I will be selecting the companies that participate. In another meeting, we debate the pros and cons of putting videos in Bumble’s user profiles. But after testing with users and focus groups, it turns out users don’t want it. So much goes into even the most minor launches.

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