Californians seeking love online through Tinder will now be able to trust that who they see on the app is who they’ll meet in person. The dating app’s parent company Match Group is testing a new security feature to guarantee that people signing up for the app are who they say they are.
Starting this week, new users in the Golden State will have to verify their profile by uploading a short video that will be fed into a facial recognition program called Face Check. The trial run of the software powered by FaceTec as first reported by Axios “aims to reduce impersonation and is part of Tinder parent Match Group’s broader effort to improve trust and safety amid ongoing user frustration.”
Tinder’s new security feature to stop catfishing
The software will perform a biometric face scan which will be used to verify the user is real and confirm that their profile pictures match their face used with the account. It will also check to see if the user’s likeness is being used across multiple other accounts to prevent fraud and catfishing.
Once the user has been verified, they will receive a blue checkmark on their profile. As for the video, it will be deleted but Tinder will keep two screenshots and “a non-reversible, encrypted face map to detect duplicate profiles in the future.”
“Face Check … is really meant to be about confirming that this person is a real, live person and not a bot or a spoofed account,” explained Yoel Roth, Match Group’s head of trust and safety. “We see this as one part of a set of identity assurance options that are available to users.”
The new security feature is separate from ID Check, which was introduced in 2021, whereby a user uploads a government-issued document in order to verify that the user is at least 18 years old and that it matches the information on their profile.
The move to roll out Face Check comes as more and more Americans are being dupped with catfishing scams across dating apps and social media costing them billions of dollars each year. Tinder will monitor user reactions to determine if the new security feature will be deployed more broadly.
Tinder has already introduced the feature in Canada and Colombia where the results have been promising according to Roth. Face Check has been shown to reduce exposure to bad actors and reports of bad actors as well as improving perceptions of authenticity.
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