Tinder, the popular dating app, released a year-in-review report focusing on Gen Z, the generation that made up the majority of the app’s users in 2019. The report found that phrases like “climate change”, “environment”, and “social justice” are the most popular inclusions in Gen Z user bios.
A 2018 Deloitte report similarly found that 77% of Gen Zers prioritise social activism to the point that they will only work at organisations that have values aligned with their own. And that attitude clearly isn’t restricted to their professional lives. Gen Zers want their romantic partners to be invested in social causes too.
The Tinder report, with data sourced from the bios of all US-based Tinder users, also found that while Gen Zers are more likely to mention causes or missions, millennials are three times more likely to mention travel.
The distinction tracks — millennials are willing to spend more money on travel than any other generation, Business Insider previously reported. And, where Gen Zers are looking to have values align with an employer’s, millennials are looking for their paycheck to cover basic expenses and fund vacations. According to a report on news website InsideHook, the top trending terms among millennials also included “real”, “lit”, “stan”, and “tea” while trending topics featured pop culture icons and entertainers like Billie Eilish and the Jonas Brothers.
In 2018, a Business Insider survey found that Gen Zers tend to be more social justiceminded than their millennial counterparts. One 19-year-old from Virginia said “the biggest hurdle for my generation will be the environment and the polarisation of political parties” while another Gen Zer from Illinois said “teens haven’t been this politically active since the Vietnam War”.