In a well-orchestrated 46-minute presentation, Univision kicked off its 2020-2021 virtual upfront presentation with an introduction and performance from Pitbull, singing “I believe we will win,” with lyrics that seemed to encapsulate the feelings of the moment we’re living in, hope for the future and how the media company fits in that narrative – of investing and rebuilding.
CEO Vince Sadusky, and the presidents of entertainment, Jessica Rodríguez, ad sales and marketing, Steve Mandala and sports, Juan Carlos Rodríguez, talked up the ongoing success of Univision’s programming over the past year, bolstered by the company’s “unique value proposition” for viewers and advertisers.
“We’ve been on a great ratings trend in entertainment, news, sports, local and digital,” stated Sadusky. “Overall, our portfolio of TV networks has been the fastest growing amongst all media companies, up 12% on an adults 18-49 basis and the only one growing among the highly sought out 18-34 demo.”
Jessica Rodríguez unveiled an entertainment programming slate that includes the return of reality competitions, popular Latin music tentpole award shows and the release of 11 new scripted titles, featuring partner Televisa produced adaptations of Turkish international hits, as well as telenovelas from Brazilian networks Record TV and Globo.
She also highlighted the success of sister network Unimás, which saw 45% growth this season vs last season, boosted by the hit interactive dating show Enamorándonos, which has generated a “huge social media following.”
Juan Carlos Rodríguez, recognized the challenges over the past few sports-less months due to the pandemic, noting “the world has changed, but not our love for sports,” as a preamble to announce that Mexican league Liga MX will start a new season in July and UEFA Champions League resumes in August.
Rodríguez declared that Univision through its diverse platforms “delivers 55% of all soccer viewing in the U.S., regardless of language” and announced the sports division will be producing 1,600 live games in 2021.
Sadusky, who will be leaving Univision after the sale of a 64% stake of the company closes in Q4, emphasized the executive team is focused on making a smooth transition for its new majority stakeholders, Searchlight Capital Partners and ForgeLight LLC.
“I have constant contact with them to make sure they’re fully informed,” he said. “The good thing about the time between the announcement and regulatory approval is that there is plenty of time for a new group coming in to appreciate the work that has been done.”
Univision’s 2020-21 content lineup
“Imperio de Mentiras” (Empire of Lies). (Primetime – Univision –Televisa)
“Si Nos Dejan” (If They Let Us). (Primetime – Univision – W Studios/Televisa)
“Te Acuerdas de Mí” (Remember Me). (Primetime – Univision –Televisa)
“Dulce Ambición” (Sweet Ambition) – (Primetime – Univision – Globo)
“Amor Prohibido” (Forbidden Love) – Turkish series. (Primetime – Univision – Ay Yapim)
“La Mexicana y el Güero” (The Mexican and The Blond Guy) – (Primetime – Univision –Televisa)
“Vencer el Desamor” (Overcoming Heartbreak) – (Primetime – Univision –Televisa)
“¿Qué Pasa con mi Familia?” (What’s Happening to my Family?) – (Primetime – Univision –Televisa)
“Quererlo Todo” (Wanting Everything) – (Primetime – Univision –Televisa)
“Madre” (Mother) – Hit Turkish drama. (Primetime – UniMás – Med Yap?m & MF Yap?m)
“Las Mil y Una Noches” (A Thousand and One Nights) – Award-winning, internationally-acclaimed Turkish drama. (Primetime – UniMás – TMC Films)
“Latin GRAMMY® Honra” (Latin GRAMMY® Honors) – In partnership with The Latin Recording Academy, Univision will launch a new music tentpole franchise that will honor a genre, a person or a movement that positively impacts the industry. (Primetime – Univision)
“Íconos de la Música” (Music Icons) – In partnership with Blackbird Presents and Sony Music Latin, Univision will broadcast a new series of specials honoring Latin music’s biggest trailblazers. The first-ever “Íconos de la Música” will celebrate the life and impact of singer/songwriter, actress, producer and philanthropist, Jenni Rivera. (Primetime – Univision)
“Tu Cara Me Suena” (Your Face Sounds Familiar) –Music competition that will feature eight celebrity contestants impersonating a musical icon. From format owners Endemol Shine Boomdog. (Weekend Primetime – Univision – Univision Studios)
“Nuestra Belleza Latina” (Our Latin Beauty – Season 12) – Univision’s most popular and longest-running reality competition returns to the screens with new faces, top talent and unique challenges. (Weekend Primetime – Univision Network – Univision Studios)
“Enamorándonos” (Love is Calling) – UniMás’ hit interactive reality show dedicated to finding true love. (Primetime – UniMás Network – Soho Formats LLC)
“Guerreros 2020” (Warriors 2020) – 20 athletic and extroverted participants willing to do anything, will use their physical ability and mental dexterity to overcome amusing challenges showing their true character and personality. (Primetime – UniMás –Televisa)
CONCACAF Gold Cup – TUDN will present all matches live in primetime, as well as comprehensive coverage across its linear networks and digital portfolio.
EURO 2020 – TUDN will be the home of the UEFA European Championship (EURO).
Road to Qatar – TUDN will carry all the matches from the 2022 FIFA World Cup Qualifiers featuring Concacaf (North America, Central America and the Caribbean) and UEFA (Europe) nations.
“En un Minuto” (In one Minute) – A morning briefing in video and podcast provides the essential news of the day in just one minute. (Available on: UnivisionNoticias.com, Apple Podcast, Spotify, Alexa and YouTube. Produced by Univision News)
“Café Dato” (Coffee Fact) – “Café Dato” takes complicated subjects and explains them in a clear, simple and conversational way over a cup of coffee. (Available on: UnivisionNoticias.com, YouTube, Noticiero Univision Edición Digital and Univision’s early morning show Despierta América. Produced by Univision News)
“Q&A” – The weekly Facebook Live program provides a platform for Univision’s audience to ask their questions and discuss their concerns with experts. This fact-oriented program is presented in a town-hall format and allows the Hispanic community to interact with experts and Univision News journalists to get answers to their most pressing questions in real-time. (Available on: Univision Noticias on Facebook. Produced by Univision News)