A Grassroots Movement Is Using Hinge, Tinder & Humble to Get Out the Vote
It’s Election Day, and that means every American has to do their civic duty to decide how the next four years will go. And despite what the national polling data says, things are tightening up, particularly in key swing states like Pennsylvania and Florida. In the past, that would mean that people would take to the phones, cold-calling random citizens to get out the vote. But in 2020, there’s a new method, more in keeping with the times: using dating apps to swing undecided voters and get them to the polls.
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CNN has reported on the trend, which has seen activists take advantage of several notable dating apps and their location function to target not only swing states, but specific neighborhoods within those states.
Hinge has been the most popular choice for the “use dating apps to save America” movement, since even free users can change their locations on the app, and most of the posts promoting this kind of activism are targeted towards independent or undecided voters, or people who have a candidate but are too unenthusiastic to actually get their butts to the polls:
All of the major dating apps have taken steps to increase voter registration or participation, but this is a grassroots movement, promoted across social media, and it will be interesting to try to assess, after the results are all in, what kind of impact it had.
A Tinder spokesperson, speaking to CNN Business, said that while the app has a specific intention – helping people make connections – they aren’t prohibiting this kind of behavior, as long as it remains “respectful, human and free from spam.”
It’s also worth noting that, because of the pandemic, traditional get-out-the-vote methods that relied on in-person meetings (going door-to-door, for example) are no longer viable, so using dating apps makes a lot of sense. One of the volunteer dating app bankers, Andrea Valone, told CNN that people are increasingly wary of phone banking. “Phone scammers have sort of cannibalized everyone’s willingness to answer the phone from an unknown, out-of-state zip code.” That makes dating apps increasingly ideal: “On a dating app, your mindset isn’t fight or flight immediately … You get more bites at the apple.”
Would you be receptive to this kind of political talk on a dating app, or would you find it offputting? Either way, this will be the last day that it happens, for at least the next four years, so one final reminder: go vote!
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