CNBC – Feb 19 – According to Jacqueline Gold, CEO of Ann Summers, dating apps are a fantastic way for brands to engage with their audience. Businesses are beginning to see the potential of dating services. Several are being used to advertise fashion and luxury brands, such as JW Anderson, which launched a collection using Grindr in January. Gold doesn’t think the presence of ads will put off users, as long as they don’t harm the user experience. Dating app are becoming indispensable to users. Didier Rappaport, CEO of dating app Happn, believes these services play an important role in society.
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