Australian Seniors has announced the launch of Dare, a magazine targeting over 50s, will be released later this month. The 100-page high gloss magazine will be mailed directly free of charge to more than 150,000 Australian Seniors customers bi-monthly. Customers will receive the May/June issue on 24th April.
The bi-monthly magazine will focus on helping people embrace the challenges, pleasures and opportunities that come with living a daring life. Dare will influence all demographics in this sector by speaking to them in their own language, with content driven by an understanding of their needs.
“Over the past six months we have been working closely with our partner Medium Rare Content Agency, to launch Dare. The magazine is just another way we will tell the incredible stories of Australia’s over 50s, who our research shows are healthier, busier and better informed than any previous generation,” said Brenard Grobler, chief executive officer, Greenstone Financial Services.
Medium Rare content agency was appointed in December 2019 by Australian Seniors to publish the magazine for Australia’s over 50s. The content agency will provide editorial and media sales services across Dare magazine, the website and social media accounts.
Dare is edited by Michelle Endacott, following on from a decade at The Australian Women’s Weekly.
“Our 50-plus audience is more adventurous than ever before. In our first issue, we feature stories on internet dating scams and social media privacy, as Australian Seniors research shows the readers are very tech-savvy – 84% are adopting new technology,” Endacott said.
Starting from April 30, Australian Seniors and Medium Rare will also make subscriptions available to those currently not customers of Australian Seniors. Alternatively, copies can be purchased for $9.95 at Australian Seniors retailers, once they reopen.