What’s the most popular dating app? Tinder? OKCupid? Think again.
In its new report, ARC by Applause looked at 97 dating apps available in the U.S. that had at least 2,000 reviews across the App Store and Google Play. A lot of players didn’t make the cut—Jdate, Black People Meet, and Christian Mingle, to name a few—but they had plenty left to pick from.
The highest scoring dating app of all? JustSayHi by Mingle (tagline: “The first social network with videos!”). Despite not exactly being a household name, it racked up a score of 88.0 (out of 100) between the two stores, while one of Mingle’s other apps, the eponymous Mingle, gets a 73.0.
When you look at the big-name dating apps—those that have 10,000 or more reviews between the two stores—things only go downhill. The best of those comes right behind Mingle: Jaumo, the “flirt messenger” out of Germany, with a 72.0. It has over 20,782 reviews on Google Play alone, but only about 1,000 on the App Store. That’s down seven points from average ratings at this time last year.
When it comes to well-known dating apps, the highest score was a dismal 61.0—that’s a D-minus, kids—for OKCupid. Around since 2004, it’s owned now by IAC’s Match.com division, along with PlentyOfFish (PoF), and Tinder. Speaking of, Match scores a 31.0; Tinder a 39.5 (it dropped 10.5 points since February 2015), and PoF got a 46.5. EVow, another app from the PoF division, had the biggest gain, up 7.5 points to 38.0—but at least one report says PoF killed that service in April last year. Which tells you what it takes to see ratings improvement in this market.
At the absolute bottom of the heap of big-name dating services is one that PCMag awarded the Editors’ Choice award a couple of years ago: the occasionally controversial eHarmony; it scored a 20.0.
The Applause report, written by Ben Gray, states that the average score among all the dating apps is a 44 out of 100 and that “on average, the 97 most popular U.S. dating apps lag all other apps in quality by 23 points—a significant margin.” The assumption is: bad initial experiences are leading to bad reviews. The dating apps aren’t matching people up fast enough, nor good enough, in other words.
In other dating site/app news today, Badoo, a U.K.-based service with 300 million users worldwide, is absorbing Lulu, a service with 600 million users where women rate men. Badoo also owns Hot or Not and Blendr. The four services’ scores in the Applause report: Badoo (50.5), Lulu (33.5), Hot or Note (40.0), and Blendr (29.5).
If you’re wondering, and we know you are, Ashley Madison did not make the list.
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