Europeafter nine-month delay.
- The in-app feature finds matches based on preferences, interests, and activity on Facebook.
regulatorspostponed a planned Valentine’s-Day launch over data protection concerns.
- They now say Facebook has provided “detailed clarifications” on how the in-app feature will process data.
Facebook has finally released its in-app
Facebook Dating was postponed following data protection concerns from local regulators in
The dating service, which appears as a new tab on the Facebook app, finds matches based on users’ preferences, interests, and activity on Facebook. Users can send a “like” and message to another person, or a “Secret Crush” — similar to a “super-like” on Tinder — to show they’re really interested.
Graham Doyle, deputy commissioner at the Irish watchdog, said the
“We will continue to monitor the product as it launches across the EU this week,” he said.
The feature won’t suggest current Facebook friends as potential matches, notify people when a user has joined Dating, or show any dating activity on the Facebook News Feed, the social media firm confirmed in a statement.
The Irish Data Protection Commission reportedly said in February that it had only been given ten days notice of Facebook Dating’s rollout, per the Wall Street Journal. Regulators were worried Facebook had not conducted the correct data-protection assessment ahead of the launch.
Facebook Dating launched in the US in September 2019, after it was officially announced in 2018.
“We’re launching Facebook Dating in Europe to help more people find meaningful relationships through things they have in common, like interests, events and groups,” Facebook said in a statement Thursday.
The new launch comes as dating apps are thriving. Match Group, whose portfolio includes Tinder and Hinge, announced in September that its subscriber numbers had jumped 11% to 10.1 million, up from 9.1 million last year.