Facebook will launch a new dating service as part of a ‘new chapter’ in the future of the social media giant.
They have also revealed plans to be more privacy-focused at its annual developer conference in California.
The world’s largest social media platform is getting a redesign – with the trademark blue panels of the site being turned white.
The company says the redesign, which will roll out later this year, will make the website “simpler, faster, more immersive and puts your communities at the centre”.
The firm’s Facebook Dating feature will include a new Secret Crush feature, which will allow users to select up to nine people they’re already friends with they can express interest in.
If that person has opted into Facebook Dating they will receive a notification telling them someone has a crush on them.
If they add the original user’s name to their own list it will inform both parties of a match, otherwise, the interest will remain secret.
Facebook’s News Feed continues to draw ad cash but user growth in its most lucrative markets has slowed.
“We believe that there is a community for everyone. So we’ve been working on a major evolution to make communities as central as friends,” said Zuckerberg on Tuesday, speaking at Facebook’s annual F8 conference, where the company gives developers a peek at new product releases.
The social network announced a number of updates across its platforms – Messenger, Instagram and WhatsApp – at its F8 event.
Facebook’s first physical product – the Portal video calling device – is to start shipping internationally this year.
It has been confirmed Instagram is testing a feature that hides the total number of likes on photos and videos to try and focus attention on posts rather than the likes they get. The feature will be initially tested in Canada.
Shopping is also becoming more integrated into the app, with users able to start tapping on items they like in a post and buying it “on the spot”.
The Camera mode is also being updated, with a Create feature that will enable users to add more creative stickers and effects to their posts.
Zuckerberg told the conference private messaging, ephemeral stories and small groups are the fastest-growing areas of online communication. In last three years, the number of people using WhatsApp has almost doubled.
Fascebook is now working on “LightSpeed” in order to make its Messenger app smaller in size and faster.
Facebook will also introduce Messenger for Mac and Windows and launch a new feature called “Product Catalog” for WhatsApp Business. The desktop version of Messenger will be available this autumn.