Facebook launches online dating service in United States | #facebookdating | #tinder | #pof


Facebook is launching its dating service in the US, betting that its in-depth knowledge of users’ likes and habits will help singles find love.

The world’s largest social media platform, on which more than 200 million people list themselves as single, said Facebook Dating would launch in the US on Thursday to help daters start “meaningful relationships through things you have in common”.

The company said it hoped the opt-in service would give people “a more authentic look at who someone is”, by allowing users to integrate the interests, groups, events and photographs linked to their Facebook profile.

The roll-out of a Facebook-controlled alternative to popular dating apps such as Tinder and Bumble is likely to prompt debate, however, as the company struggles to combat rising concerns about the way it manages user data.

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