The idea of ??the social network is to create a community close to home. (Photo: Johanna Geron / Reuters)
The American social network Facebook is testing a new interface on the sly in the capital of Alberta to allow its users to connect with their neighborhood neighbors.
The novelty was revealed by
Facebook is taking on NextDoor with a NEW ‘Neighborhoods’ feature! ??
h/t Leon Griggs / https://t.co/oHkIdU6nbC pic.twitter.com/OHYMW1ig9I
— Matt Navarra (@MattNavarra) October 20, 2020
, a social media consultant who shared screenshots of the interface named “Neighborhoods” on Twitter.
The service allows you to share content with neighbors and to create a neighborhood profile for neighbors who are not friends with you on the social network.
“More than ever, people are using Facebook to take part in the life of their local community,” a Facebook spokesperson told Radio Canada International. “To facilitate this, we are setting up a limited testing project of ‘Neighborhoods’, a dedicated space within Facebook for people to connect with their neighbors. “
The idea of ??the social network is to create a community close to home where you can “ask for recommendations and advice, offer and ask for support, mobilize to support local businesses or chat with neighbors who share common interests”.
The screenshots show that the interface offers to share its location to “ensure that all the inhabitants of the district live nearby” and thus offer publications, groups or items for sale in the district itself.
However, location “also allows Facebook to deliver more relevant experiences outside of neighborhoods, including advertisements.”
Users can turn off location, change neighborhoods, or just exit the interface whenever they want, says Navarra.
Facebook also asks users to be “good neighbors”. There follows a list of five points to respect on the platform such as “Be inclusive”, “Be friendly” or “Stay local”.
The objective of Facebook is also to offer users to join local groups that have already been created. The difference between “Neighborhoods” and these groups is that there is no administrator to manage the interface.
A copy of Nextdoor?
The American giant has been seeking for several years to push people towards more intimate relationships with new interfaces. In its Messenger messaging application, the network now offers the possibility of creating private groups for example.
He also started encouraging users to create separate profiles within their main Facebook profile in order to take part in new interfaces, like Facebook Dating (for dating relationships) or Facebook Campus (to connect with other students. ).
However, some will notice that the “Neighborhoods” interface strangely resembles the Nextdoor application, a social network launched in 2008 and based on relations between neighbors.
The San Francisco-based company says it serves more than 268,000 neighborhoods around the world. Each neighborhood functions as its own mini social network, and people use it for everything from selling used goods to posting information about crime or events in the neighborhood.
However, some users complain about the lack of respect for privacy on Nextdoor, particularly the fact that people have to share their address.
This is not the first time that Facebook has taken up innovations from its competitors. The platform has been accused on several occasions of plagiarism, in particular on the “Stories” option which was originally set up by Snapchat.
Facebook is currently under investigation by several government regulators, including the United States Federal Trade Commission and the Department of Justice, for suspected anti-competitive behavior.
With information from Facebook and Bloomberg.
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