The dream of the ’90s is alive in Facebook app E.gg. Available now to anyone in the US with a smartphone, the experimental platform promises “freeform creative expression”—just like the Geocities websites of yore.
Introduced over the summer by Facebook’s New Product Experimentation (NPE) team, E.gg is an attempt to recapture the “low-pressure” atmosphere of 1990s web surfing. Users can create zine-like pages to share with family and friends.
“E.gg was inspired by the raw and exploratory spirit of the early internet: manically blinking GIFs, passionate guestbook entries, and personal web pages devoted to niche interests,” according to product lead Vicki Chang. “At the time, you could easily create pages that uniquely represented you. There was something to that atmosphere that was weird and wonderful. Enter, E.gg.”
Fresh out of beta testing, the app is open to everyone to curate images, GIFs, shapes, and text on digital canvases “to express who you are and what you love,” Chang wrote in a blog announcement. Early-bird users produced colorful, blinking, overstuffed fan pages, guides, tributes, profiles, collages, recipes, and more. “We’ve been continually inspired,” Chang said, “and can’t wait to see what else y’all do with E.gg.”
Download Facebook’s latest experiment from the US App Store to start ranking every Taylor Swift album, making a montage of succulent photos, or creating an “About” page for your dating profile. Drag, drop, and resize a variety of content to best represent your vision; to encourage true innovation, the NPE team eliminated likes and comments.
Canvases are created in the iOS app, but can be shared and viewed anywhere via a personalized URL—no logins or downloads required. Likewise, users can discover other creators’ pages and add them to your own (with attribution).