The answer is that they look mostly like every other dating app, just with shittier functionality, fewer people, and more selfies of men posing with assault rifles.
Women desire to be submissive to a masculine man, they can’t help it, it’s innate within them. RIGHTER is all about the masculine & feminine magic ?. #wearerighter #love #sex #foreplay #passion #irresistable #couples #couplegoals #masculine #feminine pic.twitter.com/rvQRoD1aIU
— Righter (@wearerighter) November 7, 2018
Similar to how cable and streaming have fragmented the viewing audience into hundreds of different channels and online options, the market for dating help has become just as segmented. Match.com, Tinder, eHarmony, and OkCupid go after everyone and allow the user to filter out and pare things down by swiping left or right; Farmersonly.com, JDate, and BlackPeopleMeet.com targeting people based on lifestyle, racial, and ethnic demographics that some people find the most important aspect in an intimate partner. And there are a whole host of reasons people reject others. Bumble introduced a filtering feature that allows its users to reject potential matches based on their astrological sign. But the rise of dating options based on personal ideology is a reflection of both segmented marketing and the polarization of the public in a time of political strife.
Recent polling found 45% of Democrats saying they would be unhappy if their child married a Republican, while 35% percent of Republicans felt they would be unhappy if their child married a Democrat. Compare this to 1960, when only 4% of Republicans and Democrats said they would be displeased if their son or daughter married someone of the opposite party. A survey of its users by OkCupid in 2017 found that 83% thought how someone feels about Donald Trump was important, and 74% felt that support of Donald Trump was a dealbreaker in dating. This has led to conservatives claiming they’re being discriminated against.
In recent years, a crop of conservative dating startups have launched in response to this phenomenon, all with one purpose: giving right-wingers a safe space to find love. Some, like Righter and Conservatives Only, are only for, well, conservatives. Others, like Donald Daters — tagline: Make America Date Again — claim they’re open to people of all political stripes who are interested in dating Republicans … Some of the people behind these conservative apps think liberals who refuse to date conservatives are doing something more destructive than looking for partners who share their values. To them, it amounts to anti-conservative discrimination.
Emily Moreno, the founder of Donald Daters, told me she once had a date walk out on her “before the drinks had even arrived” after she said she had worked on a Republican Senate campaign — and that was before Trump got elected.
“I continue to hear these stories from my friends about how when they’re on these standard dating apps, they’re always told they won’t get a first date. It’s right there in the bio,” she said, referring to the seemingly ubiquitous “Trump supporters swipe left.”
Among the options for lonely partisans looking for love:
A convicted sex offender was the face of a new “Trump dating” site https://t.co/OGW1zlEsax pic.twitter.com/hH7Igw8NwW
— Mother Jones (@MotherJones) February 21, 2018
- Trump.Dating, DonaldDaters, and TrumpSingles.com are all advertised explicitly to Cult 45 members, with slogans such as “Make America Date Again.” TrumpSingles.com claims more than 45,000 members. Trump.Dating wants people who are seeking to “deport liberals from your love life.” It also excludes any possible gay conservatives out there by making the only choices for registration “straight woman” and “straight man.” The site also gets weirdly specific about European identity, with “Scandinavian/Mediterranean/Eastern European/Western European” being thrown around as possible backgrounds.
- ConservativesOnly.com was started during the Obama administration as “the ultimate dating and friend finder for like-minded people.” The right-wing app Patrio was started for “conservative, patriotic singles.”
- For a time, there was a Bernie Singles site, which had slogans such as “Meet other people who understand the world” and “The 1 percent aren’t the only ones getting screwed this election season.” The site seems to have gone bye-bye, but there is a new beta.
Even eHarmony, which was once known as a more conservative Christian-oriented site, has become more mainstream in recent years. It has the same number of Christian users as non-Christian users, according to its chief executive officer, Grant Langston. But like OkCupid, eHarmony has seen the number of users willing to date people of other political stripes shrink dramatically.
“I think there is some debate as to whether it is even possible, now, to mix people who are passionate about politics and on different sides of the fence,” he said. “Over the last year, our users have gone to great lengths to call out their political stripes in their profiles, and they are doing that as a way of saying, ‘If you don’t agree with me, let’s not communicate.’ So, putting people into one large pool may not be doing much to break down walls among the politically dedicated.”
One of the newest of these dating apps/sites appealing to conservatives is Righter. Founded by Christy Edwards Lawton, after she claimed to have met a “beautiful” woman at a Republican fundraiser in Manhattan who stated that the only men who wanted her were those who wanted her for sex, and that being a conservative was a detriment to finding someone who wanted a relationship. Lawton also states that the Righter app was launched after research into Tinder profiles in which, from sea to shining sea, there were messages saying, “Trump voters swipe left.”
Righter is specifically intended to be used only by conservatives, to the point that Lawton has threatened to sue any liberals who use the service when it launched late last year, while also marketing Righter with a stream of offensive messages meant to appeal to the people who’ve spent the past four years supporting offensive things and people.
Christy Edwards Lawton: “So the principle of the [Righter] app was always conservative principles. What was just interesting, after Donald Trump got elected, was the toxic environment that we were in … I think it started with TV; I think porno being so accessible on your phone, that definitely helped. I think that the apps, the dating apps, Tinder, definitely escalated it and made it so easy. But again, I have to say here, there is a responsibility on women: Close your legs, please. Here’s the issue: If men can get it that easily, and if you’re repeatedly giving it to them that easily, it’s supply and demand. Guys, this is economics 101. Sexonomics … Not on any level would I raise my daughter as a feminist.”
I decided to risk the wrath of Lawton’s legal team and created a profile on Righter to see what one could expect from a dating app based on conservative principles.
The first thing that’s apparent is the binary choices. Like some of the Trump dating apps/sites discussed above, the gender choices are limited to male or female. And once you are in the app, the possible matches for a user are limited to only those of the opposite sex.
Sorry, Mary Cheney and gay Republicans! Y’all don’t exist in conservative principles world!
Another thing that becomes clear is that conservative dating apps such as Righter are basically just like the normal dating apps, just shittier. The people one sees in the app seem like the types of people one sees in ordinary dating, except there there’s a lot of talk about Jesus, guns, and taxes being theft. However, if there’s an audience of neglected conservatives needing love, it’s a very small one.
I used the app in a pretty conservative area of the country, where one would think Righter’s bread-and-butter user base would come from. There were only a handful of matches nearby, and most of the matches were hundreds of miles away.
Beyond the limited amount of fellow conservative assholes to pick from, there are issues with functionality. The app is not the most intuitive thing to use. Although one can increase functionality and make things less shitty by paying $9.99/month. I declined the offer.