Facebook has finally made its way into the dating-service industry in the United States, where it’ll compete with well-known apps like Tinder and Bumble.
Facebook Dating will have to catch up to its competitors — who already have millions of users on their apps — and prove worthy to millenials who may balk at joining yet another dating site.
But Facebook Dating has the advantage of latching onto the social network’s user base, who won’t even have to download a separate app to start using the dating feature. Analysts already see Facebook Dating as a competitor: The announcement of Facebook Dating coming to the US sent shares of Match Group — the company that owns Tinder and OKCupid — tumbling last week.
Read more: Facebook just launched its dating service in the US, and it has a clear advantage that could help it beat out Tinder and Bumble
A look at Facebook Dating has shown that it’ll be relatively easy to use for anyone who’s ever had prior experience on a dating app. Some of the most rudimentary features of the app are quite similar those that exist on Hinge. But Facebook Dating also has some additional features — like Secret Crush and the ability to avoid matches with friends of friends — that set the service apart from its rivals. Those differences may just be enough to attract millenials back to the old-age brand of Facebook, from which they’ve long moved away.
Take a look at some of the key similarities and differences between Facebook Dating and similar dating apps: