How Zoosk Uses Creative Testing To Improve Mobile User Acquisition

VENTUREBEAT – Oct 20 – Chris Nguyen is marketing manager of Zoosk, a global dating platform with 35M profiles. “Test as much as possible: creatives, landing pages, everything,” he says. “Test everything and see what works.” Mobile UA creative testing has become a time-tested science for him for which tiny changes are measured and optimized against the entire funnel — from click-thru, to profile creation and subscription. For Zoosk, an important metric is profile completions. “We want to know, does the creative change we’re making actually encourage users to complete their profile?”

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