How to become savvier about the pitfalls of social shopping promoted on Instagram and TikTok | #ukscams | #datingscams | #european

If you were shopping online during the January sales, there’s a good chance you browsed bargains – or snapped one up – through a social media platform like Instagram or TikTok, perhaps on the back of a brand recommendation from an influencer.

raditional e-commerce may have boomed during the pandemic, but rather than using a search engine like Google to shop, Gen Zers and millennials are increasingly using the social media channels they socialise on. Indeed, social commerce is expected to more than double to $1.2tn (€1.12tn) by 2025, according to a 2022 forecast by consulting giant Accenture.

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