‘I went from working in a call centre to modelling for Charlotte Tilbury, Boohoo and New Look’ | #daitngscams | #lovescams

Ellie Jayne Kelleher, 24, grew up on a council estate in Cardiff and says it helped her become a successful model travelling the world. Ellie was raised by her dad in Fairwater and lived there until she moved to London at the age of 18.

She left education early as she didn’t know what career she wanted to pursue and craved independency. As she entered the world of work, Ellie had jobs in call centres and retail companies but, having been scouted when she was 15, a career in modelling had always been on her mind — she just didn’t think it was a feasible career path living in Cardiff.

Ellie said: “Jobs like modelling… you don’t think they’re real living in Cardiff. If you want to be a fashion stylist or a model or an actor, you just don’t think it could happen.”

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After doing freelance model work for photographers and brands in Cardiff, Ellie and her boyfriend moved to London in the hopes of continuing in the industry. That didn’t happen right away for Ellie, who worked as a hairdresser’s assistant for six months before being signed to the J’adore modelling agency in 2018.

Ellie’s first big client was Asos and she has since worked for brands such as Charlotte Tilbury, Boohoo, Jack Wills, JD and New Look. She has shot several campaigns and featured on billboards around the world.

Behind the scenes at a photoshoot for Charlotte Tilbury (Image: Ellie Jayne Kelleher)
Ellie attended Paris Fashion Week as a guest in September (Image: Eva Glasbeek)

The financial change for Ellie was something she had to learn to adjust to. She said: “In my first year with modelling, it was crazy going from being an assistant hairdresser to making over £100,000 in the first year. It’s a bit of a difference and learning to manage money was crazy.”

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