If you love to read, you’d probably jump at the chance to receive dozens of books in the mail. But think twice before you respond to a social media post about a suspiciously generous book exchange – it’s really a pyramid scheme.
How the scam works
You see a post or get a message on Facebook, Instagram or another social media platform about a book exchange. The post may come from a trusted friend or a family member.
All you need to do is provide your name, email and the names and contact information of a few book-loving friends. Then, you’ll send one book to a stranger who already signed up. In return, you’ll receive 36 books from people around the globe.
This kind of gift exchange is actually an illegal pyramid scam.
The book exchange may work initially, but eventually, new people will stop participating or responding to the messages. Then, new recruits will never receive the books they were promised.
In addition, you’ll have handed over your personal information – and that of your friends – to a complete stranger.
Avoiding the scam
• Ignore plays on your emotions. Don’t fall for pleas to participate in a book exchange because you’ll be “brightening someone’s day” or “paying it forward.”
Think about it logically. Is it sustainable to give one book and receive 36 in return? Offers like these are sure signs of a pyramid scheme.
• If it sounds too good to be true, there’s probably a catch. We all like to get things for free, but don’t let this cloud your judgment. Keep in mind that any program that offers big returns for a small contribution is probably doing something illegal.
• Guard your personal information. Never give your name, address, email or other sensitive information to a stranger. This will make you vulnerable to other scams and identity theft.
• Report social media posts that promote pyramid schemes. If you spot a pyramid scheme on social media, report it by clicking “report post” or “report photo.” Report illegal pyramid schemes to the U.S. Postal Inspection Services at uspis.gov/report.
If you’ve spotted a scam, report it to BBB Scam Tracker at bbb.org/ScamTracker, even if you didn’t fall victim or lose any money. Your report can help others avoid common scam tactics.