the biggest online matchmaking service in Indonesia, has been acquired by Singapore-based dating services provider Lunch Actually Group, a joint statement from the two companies said on Monday (08/05).
Razi Thalib, the founder and chief executive of Setipe — which will lead Lunch Actually’s operations in Indonesia — will join the Singapore company’s team of 110 staff.
“After three years, Setipe has grown a lot. But monetizing the online dating market in Indonesia requires a strong offline presence since credit card use remains low, and fewer than half of Indonesian citizens have access to the internet,” Razi said.
The statement did not mention the value of the acquisition by the Singapore group.
Razi said Setipe’s integration with Lunch Actually will allow it to offer a wider array of services, starting from offline matchmaking, online application to date coaching.
Rudy Ramawy, managing partner of Venturra Capital, one of the early investors in Setipe, said joining the operations of Lunch Actually and Setipe is the right move.
The Singaporean company’s expertise should help many Indonesians find their ideal partner as Setipe users can now also enjoy services provided by Lunch Actually, including esync, LunchClick, Lunch Actually Academy and Peerage.
The two groups together will cater to around 2 million members.
Launched in Singapore in 2004 by husband and wife Jamie Lee and Violet Lim, Lunch Actually Group has now expanded into Kuala Lumpur, Penang, Hong Kong, Bangkok and Jakarta.
The company claims to have more than half a million users in Singapore alone and has set more than 93,000 dates for its members.
Setipe, launched in October 2013, claimed to have more than 800,000 members and bring more than 200 couples together.