Transfers aren’t complete anymore without a cringeworthy video to go along with them.
Gone are the days when you could just rock up to a new club and play some football.
No, now you have to do something totally embarrassing for the deal to go through.
From Alexis Sanchez playing the piano to Paul Pogba dancing like Rick Astley, talkSPORT wouldn’t be surprised if Manchester United put their next signing in a ballerina’s outfit and made them do the nutcracker.
But they’re not the only culprits. Real Madrid and Barcelona, for example, still insist on new signings doing some keepy-ups on the pitch whenever they sign someone.
Former Galactico Michael Owen joined talkSPORT to reveal he experienced ‘one of the worst parts of his life’ as his nervousness and anxiety kicked in ahead of the big day.
Speaking to Natalie Sawyer and Jim White, he said: “I thought, I can’t do tricks! Give me a ball and I’ll smack it in the goal. That was my main panic more than anything else. It was keeping me up at night thinking what am I going to do?
“I thought to myself I’m just going to volley the ball and hit it as hard as I can. As soon as they rolled the ball to me I picked it up, smiled to the cameras and then just volleyed it.
“They threw me another one, so then I volleyed that one as well! I ended up avoiding it all together in the end thankfully.”
Things turned out alright for Owen, but the same can’t be said for the following players.
Here are some of the worst transfer unveilings of recent years…
Martin Braithwaite (Barcelona)
Barcelona’s signing of Braithwaite certainly turned a lot of heads, given his CV up to this point.
English fans will be most familiar with the Dane for his two years with Middlesbrough, where he hardly set the world alight.
And the 28-year-old did little to change those opinions with a rather unimpressive skills show during his Barcelona unveiling, which took place in front of an empty Nou Camp…
Antonio Rudiger (Chelsea)
This was just a bit weird, to be honest.
With some seriously questionable acting throughout, a young fan travels to the Chelsea megastore with their dad.
The kid wants Rudiger (relatively unknown among four-year-old Chelsea fans in 2017) on the back of his shirt, rather than someone like Eden Hazard, for instance.
But disaster strikes! Rudiger hasn’t actually signed for the club yet. At least, they don’t think he has…
A helpful megastore lady heads to the stock room, where Rudiger is obviously waiting, and gets the green light from the German defender.
Alvaro Negredo (Besiktas)
In truth, the race to create the best unveiling video was won some time ago.
And it was this masterpiece by Besiktas to announce the arrival of Alvaro Negredo.
‘Hello amigo, come to Besiktas’ – Ricardo Quaresma and Pepe strike a hard bargain, and the offer is too persuasive for the Spaniard to turn down.
Featuring absolutely no budget and some catchy Euro-trance music, this is so bad it’s funny.
Alexis Sanchez (Manchester United)
‘Hey, I’ve got an idea! To tell the world we’ve signed Alexis Sanchez, let’s put him in front of a piano!’
It’s quite staggering that everyone involved in this thought it was a good idea. Surely someone must’ve seen sense?
On reflection, though, it was quite a fitting prelude to Sanchez’s Old Trafford career.
Jesus Navas (Sevilla)
Well, kidnapping is certainly one way to go about signing a player.
It later transpired that Man City actually ordered the kidnapping just to get rid of him.
Andre Moreira (Villa)
In fairness, this one is actually quite clever.
Through some ingenious wordplay, the club announce that a ‘new boy is entering the Villa’.
A Love Island contestant receives a text informing her of Andre Moreira’s arrival from Atletico Madrid and celebrates wildly.
Oscar Gobern (Yeovil)
Yeovil swiped left on the likes of Lionel Messi, Neymar and, erm, Lee Trundle to eventually land Huddersfield’s Oscar Gobern.
In a nod to popular dating app Tinder, the club proudly announced, ‘It’s a match!’
A cheesy take on the transfer unveiling, but that’s not what bugs us.
Gobern and Yeovil simply weren’t right for each other – he spent one season at the club, leaving after 14 appearances.
Honourable mention: Stuart Taylor (Southampton)
Southampton put everyone in their place with this brilliant satirical approach when veteran goalkeeper Stuart Taylor signed a one-year extension.
It perfectly captures the total nonsense of transfer videos…