New #dating app #launches – and you can #only join if you #went to #private #school


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A new dating app exclusively for privately educated people is set to launch tomorrow

A new dating app exclusively for privately educated people is set to launch. It’s called Toffee.

Toffee is not the first app with a degree of exclusivity (see The League and The Inner Circle, both of which favour ‘high fliers’), but it’s the first that’s totally restricted to those who were not educated by the state.

App co-founder Lydia Davis is candid about her reasons for matchmaking people from privileged backgrounds: “To?ee knows and research shows that opposites don’t always attract, so the app intelligently brings together people with similar backgrounds and shared experiences who are more likely to stick together”.

She’s hoping to recruit I’m a Celeb winner Georgia ‘Toff’ Toffolo and Stowe-educated Superman Henry Cavill on board to help promote Toffee.

We couldn’t help but think Toffee a joke. It looks like the Scottish Mail on Sunday believed it to be an April Fool’s (who knows). But Alpaca Communications, the London media agency pushing the app, assured the Mirror that it is real.

Co-founder Lydia Davis also launched the waiting list on March 23, and her PR team said Toffee will go live as soon as the app gets enough founder members. Apparently, Toffee going live is not far off.

Here it is on the iTunes app store. One person called it “classist hate crime” in the reviews section.

Lydia said in an email: “So many people looking for a match say they want to meet someone that shares their interests and background.

“Among the many apps out there, there isn’t one for people who were privately educated, so To?ee can ?ll that space.

“It’s about bringing people together who are compatible and have lots in common. It’s about more single people in London getting together and sticking together. And it’s about having fun along the way!”

Until now, Toffee has been fairly under the radar.

But there is a Facebook page and an Instagram feed. They’re both full of photos and quotes. One quote is about Brexit, and there’s another from Four Weddings and a Funeral.

This one is missing an apostrophe. An expensive mistake.

According to a press release, Toffee not only allows users to find love, but also comes with benefits such as members-only nights out to London clubs such as Mahiki and Embargos, and trips to Chestertons Polo in the Park.

The Toffee team said:

“Whilst other dating apps rely on asking users to describe themselves as the basis for making a match, To?ee ?nds out what their members want from a potential partner in two unique ways.

“Firstly, the app has innovative personal interest and attributes ‘sliders’ where the user slides a [cursor] to show how much an interest in, for example, sport is important in their potential partner.

“Secondly, whether it’s a shared interest in horse racing or rugby, To?ee users can indicate which sporting and social events they are interested in or likely to attend, to further enhance the matching logic.”

In this way, it is very much like The Inner Circle.

You’re probably wondering how Toffee differentiates between the privately educated and the rest.

We were told: “Toffee has a hybrid checking process that utilises both automated social media cross checks in addition to a manual screening process.”


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