It’s puppy love at first swipe.
A new relationship Web site has hit the dating market, but there’s a catch: All users must have four legs.
The site, called Pinder, is a play on the widely popular dating app Tinder, but instead of swiping right or left on a potential human hookup, all of the eligible singles are pets, The Post has learned.
“We’re just taking the effective format of Tinder and applying it to the pet community,” said Pinder founder Kevin Botero. The site is new, but a quick scan of users shows a pooch named Max from Seattle dressed as a postman, a Brooklyn-based terrier named Charlie rocking a “Where’s Waldo” suit, a pig named Lucy who’s based in Austin and loves to snack on cabbage and more.
While Pinder was created primarily for pet parents to hook up pals for their pooches, finding a human mate is also part of the fun.
“I personally know relationships that have come about through people walking their pets in the park, so it’s definitely possible,” said Botero, 26. “On Pinder, you’re getting that level of pet-obsessed parent you’re looking for, which in reality is somebody just like you.”
Pet parents aren’t the only ones getting frisky: “Finding a dog to breed with is [also] possible.”
Users start by creating profiles for their furry friends — including a photo, location and favorite snack — and can get to swiping “yes” or “no” (signified with a heart or X icon) on the cutest pups and kitties.
Once a match is made, the pet parents have the option to start privately communicating with one another via social media including Facebook, Instagram or TikTok.
Botero and his team first came up with the idea after realizing how tight-knit the niche community of pet influencers is — specifically those who talk and act as if they are their pet. Many well-known pet accounts have adopted this style, such as Doug the Pug, whose owner recently posted a photo of him on Instagram in sunglasses next to a Starbucks cup with the caption: “Me after getting my third coffee of the day.”
Pets might as well have their own social-media arsenal — if their owners have already created an Instagram influencer persona, why not get on the dating app scene too?
“These pet communities are often communicating on behalf of their pets,” said Botero. “So we thought there really should be a more fun and direct way to connect pet parents.”
The site, which is available worldwide, is very much targeted toward millennials and Gen Z pet lovers since, according to his research, “about 55 percent of millennials with social media follow one pet persona on social media,” said Botero, who also founded the pet costume company Kostumed.
They plan to get feedback from Insta-famous pet owners on the process, and so far have locked in the rescue mutt Mushu, or @Smooshy_Mooshy, who has 45,000 followers, to be on their “advisory board.”
Pinder was soft launched earlier this month and is currently in an open beta phase, meaning users are free to try out the site, but updates are still being implemented.
To kick off the swiping, Botero is holding a Pinder Halloween costume contest where all right swipes also translate to a vote for their costume.
Just try not to get ghosted!