NO #SCIENCE TO #LOVE #eHarmony #dating advert #banned because #love can’t be #scientifically #proven


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A billboard had told commuters on the London Underground: ‘Step aside fate. It’s time science had a go at love’

AN advert for a dating website has been banned because love cannot be “scientifically proven”.

A billboard for eHarmony had told commuters on the London Underground: “Step aside fate. It’s time science had a go at love.”

But the Advertising Standards Agency said its claims of a “scientifically proven matchmaking system” were misleading.

It added: “In its evidence, eHarmony did not demonstrate that their matching system offered users a significantly greater chance of finding lasting love than what could be achieved if they didn’t use the service.”

About 17million Brits a year use dating sites.

One in five relationships in the UK now begins online.

The website uses a matchmaking algorithm to pair people, based on an extensive list of personal preferences.

The computer programme then spits out a list of suitable dates.

The relationship questionnaire, says the website, will “help us build a comprehensive personality profile of you and work out which of our members you will be deeply

 


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