OPW – Sep 17 – My first experience of Behavioral Economics was in 2004 when I was VP of Cupid.com. My CEO sent me on a mission to M.I.T. to meet a Professor who he thought was interesting. The Professor was Dan Ariely and in a half hour meeting he changed my perspective on iDating forever, and catalyzed my thinking for the next decade. He gave us some fascinating insights, and went on to advise another far larger dating site, and write Predictably Irrational.
On Monday this week I started this Exec. MSc in Behavioral Economics / Psychology at LSE under Professor Paul Dolan, the author of Happiness by Design.
And it turns out that today, Wednesday, is a very important day for Behavioral Economics. The work of behavioral economists has already been ratified by the UK Government with their Behavioral Insights Team (BIT) but today, Barack Obama formally recognized Behavioral Economics by releasing an executive order mandating the use of behavioral economists work in more areas of government around the USA.
But I won’t be joining the government. I’m committed to hiring a small team of world class behavioral economists to augment Courtland Brooks offerings, and I’ll be using what I learn at LSE to help the Internet dating and matchmaking industry serve singles more effectively. I think this fledgling science has much to offer the Internet dating industry. I could be wrong, but I’ll give it my best shot. 😉
Post by Mark Brooks @
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