NYTIMES – Mar 9 – The boring conversations on dating apps tend to be started by men. OkCupid said women who take the initiative to reach out to men are rewarded with higher response rates and more desirable men. The company studied 70K users. Women who sent the first message were 2.5 times more likely to receive a response than men who did the same. And the men the women contacted were more “attractive”. ~12% of first messages men send turn into a date, while 30% of women’s first messages end up in a date.