Okcupid was coping rather well with the coronavirus crisis, even before Professor Lockdown gave it a dose of publicity. The dating site had been enjoying spikes in traffic of 30% to 40%, it boasted to the advertising trade magazine Campaign. Had I known you could hook up with a renowned epidemiologist through its pink and blue portal, I might have been more impressed by the online dating scene.
Still, you have to wonder what attracted Neil Ferguson, the Imperial College boffin and leading government adviser on pandemics, to this particular site. Its members find unscientific woo-woo sexy, according to a survey of 70,000 Okcupid users on how they court prospective partners and what they are looking for. “If you love a bit of texting,