If there’s one segment of the American people that might be enjoying the Coronavirus home lockdown, it could be online gamers. More time in the house can mean more time in a headset battling via everything from Fortnight to MLB The Show 2020.
Still, even dedicated and enthusiastic online gamers need friends and lovers . That’s where Kippo steps in as the first dating app dedicated to online players. Unlike other social media apps, Kippo moves away from the world of formal profiles and left/right swiping to focus on more expressive ways to connect. Users are invited to spend time together, playing with or against each other before eventually exchanging information if they wish.
Ugly stereotypes might tell you the online gaming crowd is never the world’s most socially savvy club, but the widespread proliferation of online games from consoles to tablet to cellphones — combined with the simple fact that the last two generations grew up with these games as a casual, expected elements of their social lives — should put that nonsense to rest. Kippo is a way for socially active people who enjoy gaming to meet — not a pressure valve for frustrated, homebound loners.
As with many social media and dating apps, the Coronavirus lockdown and general social distancing account for a big boost in usage for Kippo. The app’s reps state that online gaming jumped 75% in general since the start of pandemic quarantine procedures. A social media platform dedicated to finding romance and friendship for that crowd was bound to bounce.
Of course, the vast majority of Kippo users are millennials or Generation Z. Regardless of such demographics, overall Kippo usage increased by 275% during the previous 30 days. That activity accounts for a 50% revenue growth over that period amidst about 25,000 active users.
Kippo sees more players altering their match settings and distance filters to “Anywhere” in the hope of making new friends worldwide to take the edge off a nearly global lockdown. There’s no word on if the settings will stay way once the COVID-19 fuss abates.