Indian Millenials seem to prefer more traditional Diwali celebration, as per the data by online dating app OkCupid. With Diwali around the corner, OkCupid says it asked its users what they think about Diwali. A vast majority of OkCupid users are keen on spending Diwali with their family instead of partying with friends, the report states. According to OkCupid, a staggering percentage of OkCupid users agree with the ban on firecrackers and does not see them as an integral part of Diwali traditions, unlike the previous generation. OkCupid says the data also confirms that while every geography of India is diverse, this generation values much of the same thing whether they are in Delhi, Mumbai or Bangalore.
“When it comes to celebrating Diwali, the ‘josh’ is same across cities, and they would prefer to celebrate the festival with environmentally friendly traditions passed down through generations. The most festive finding however is that millennials see Diwali as a festival undivided by religion with most of them saying that it is totally acceptable for people to celebrate festivals that are associated with religions other than their own,” OkCupid said.
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— 56 per cent of respondents said both pujas and parties are an equally important part of Diwali celebrations.
— 18 per cent of respondents said puja is significantly more important than parties.
— 51 per cent of Bengaluru users, 56 per cent of Mumbai users and 51 per cent of New Delhi users were more in favour of puja than party.
— 88 per cent of Indian millennials hold strong family ties and feel very strongly about spending Diwali with them
— 87 per cent of Bengaluru users, 87 per cent of Mumbai users and 89 per cent of Delhi users hold the same strong family values.
— 36 per cent respondents said they do not get a Diwali bonus.
— 43 per cent of Bengaluru users, 32 per cent of Mumbai users and 31 per cent of Delhi users said they do not get a Diwali bonus.
— 30 per cent of those who do get a Diwali bonus, said they would rather splurge their Diwali bonus on themselves than save it.
— 70 per cent of users agreed with the ban on firecrackers.
— 71 per cent of Bengaluru users, 75 per cent of Mumbai users and 74 per cent of New Delhi users agreed with the ban on firecrackers.
— 82 per cent of users said festivals are secular and it is ‘perfectly alright for everyone to indulge in all festivals and festivities even if it is not their own.’
— Less than 18 per cent disagreed with the statement that festivals are secular.