#onlinedating | Marriage is a ‘great institution’ says Tinder’s Elie Seidman, boss of the world’s biggest online hookup service


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He may be the world’s biggest matchmaker, but Elie Seidman makes for an unlikely cupid.

The book-loving chief executive of Tinder, the online dating app, is seated in an armchair overlooking London’s drizzly West End.

“I’ve never used Tinder myself,” he says, thoughtfully. “I mean, I’ve been on Tinder only as a theoretical exercise. I know how it works, but I’m not used to it.”

For a man who spends his days orchestrating a staggering number of hook-ups between strangers, that might seem like a surprising admission.

Just how many one-night stands, casual flings and indeed durable marriages and long-term relationships have sprung from right finger swipes made on Tinder since its creation in 2012…




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