In the Covid-19 era when reports suggest more Americans subjected to lockdowns are struggling with excessive alcohol consumption, one social media app is welcoming users looking to date in a world of sobriety.
The online dating platform Loosid is a free, “sober” social media networking app. Its functions are dedicated to help users find and match with members who have similar interests — while embracing a lifestyle free of alcohol and illegal drugs.
While Loosid users can seek tea totaler love, the app also encourages friendship connections and online groups highlighting different interests and causes — including pages for booze-free restaurant guides for spots offering mocktails or even resources for those who fear they may have a drinking problem. The service’s statements now list the number of interactions on the app in the hundreds of thousands.
Those addiction resources now include a full suite of recovery tools, enabling users to seek help immediately. In addition, the social media platform is battling the stigmas of addiction with its #GetLoosidChallenge.
The campaign looks to end these three misconceptions:
- Addiction is not a lack of willpower – Addiction is recognized by the medical community as a treatable disease.
- Addiction is not something to be ashamed, and shaming creates barriers to access help and treatment.
- Sobriety is not the end of fun. It’s only the beginning.
According to the service’s internal statistics, Loosid saw a 620% increase in dating messages during the ongoing Covid-19 pandemic. Meanwhile, a report by WhistleOut listed Loosid as the most popular niche dating app for the state of New York in 2020.
That number might seem surprising when considering that overall alcohol consumption by people over age 30 was up 14% compared to the same period in 2019, according to the Journal of the American Medical Association.