#onlinedating | The latest online dating trend – lockblocking | #bumble | #tinder | #pof

The latest data from online dating app OkCupid has revealed that over half of Brits have had to cancel in person dates, due to the lockdown restrictions. OkCupid are coining this trend ‘Lockblocked’, meaning: to have your date plans cancelled or rescheduled due to COVID-19 lockdown measures.

Whilst a third of daters scrapped plans to meet up with their dates altogether, British daters are being somewhat resilient, with further research revealing that OkCupid daters are finding innovative solutions to being ‘Lockblocked’.

  • 45% changed their plans to meet outdoors for an al-fresco date
  • Virtual dates were also a popular back-up option, with 20% opting for a virtual date in place of an in person meet up

As lockdown restrictions continue to sweep the nation and lockblock British daters, OkCupid has in fact seen huge surges in app activity across many lockdown hotspots over the past few weeks:

  • Cardiff – Three days before people living in areas with high levels of COVID-19 cases were banned from entering Wales, Cardiff saw an enormous surge of activity on the app, with an increase of 222% of women sending out likes in a bid to find new matches.
  • Edinburgh – After First Minister Nicola Sturgeon announced there would be ‘no return to normal’ when restrictions requiring pubs and restaurants to close expired, matches via the app increased by 29%.
  • Liverpool – Matches rose by 71% on 12 th October, as daters looked to strike up conversations, just two days before the Tier 3 restrictions came into place in the city.
  • London As fears for a lockdown in the capital grew, there was a 41% increase in women sending out likes via the app between October 12 th – 13 th . Matches were also up by 8%, ahead of the city going into a Tier 2 lockdown on 17 th October.
  • Manchester – Manchester saw an increase in matches of 35% on the 15 th October, with the number of likes sent out by women also increasing by 119% during this period.

Melissa Hobley, Global Chief Marketing Officer at OkCupid said: “British daters are coming up with innovative solutions to avoid any form of ‘lockblocking’ ruining their chances to find their perfect match. With the latest COVID-19 restrictions in place, it may be hard to think of ways you and your date can connect, without meeting up in person, but there’s still plenty of virtual and al-fresco dates you can go on.

“Spending a bit of face to face, one on one time, even if only virtually, with your date will help you get to know one another better and build your relationship. And, the social distancing restrictions will only make things even more exciting for when regulations ease further again.”

Want to stand out virtually? Here’s some tips from OkCupid dating expert, Michael Kaye on creating and updating your online dating profile:

  1. Think of your first profile picture as your first impression. You want a photo that will make someone want to learn more about you, either through reading your profile, scrolling through your other photos, or seeing which OkCupid questions you answered similarly.
  2. When you’re adding new photos, avoid using the same type of images over and over. These should show your personality and also help people viewing your profile come up with the perfect ice-breaker! This helps others engage with you, but also helps you attract like-minded people.
  3. The more you add to your dating app, the better. It allows you to match with people who care about the same things you do. And no matter what that is, it’s ok! If you’re not looking for a partner to have children with, share that, it’s ok. The more matching questions you answer on OkCupid, the higher likelihood you’ll be shown people who are compatible with you. Plus, OkCupid’s matching questions are fun — they’ve even been answered over 400 million times in 2020 alone.
  4. Set a goal of updating your profile at least once a month. It only takes a couple of minutes, and it doesn’t require a complete overhaul of your profile.




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